How to reach and sustain an audience
In today’s oversaturated podcast market, reaching and sustaining an audience is more challenging than ever.
This free panel examines how audience behavior and market forces are reshaping the medium- from the rise of video-forward shows to the shift from narrative storytelling to chat-driven formats.
Panelists will discuss how listener expectations shape content and share insights on how podcasters can encourage audiences to tune in.
Event Details
WHEN: Wednesday, Nov. 19 from 6 p.m. to 8:30 p.m. PST
WHERE: ASU California Center at 1111 South Broadway
Agenda
Doors Open: 6:00 PM
Panel Starts: 6:30 PM
Panel Ends: 7:30 PM
Light networking in lobby: Until 8:00 PM
Panelists
Adrienne Luis – Moderator
Adrienne Luis is an ESPN podcast producer. She currently leads the production for The College GameDay Podcast and recently launched Facts vs Feelings, a fantasy football series that blends sports analysis with humor and emotional insight. She previously contributed original reporting to the Court TV Podcast while covering high-profile cases such as the Lori Vallow Daybell conspiracy trial, the Bryan Kohberger “Moscow murders” case, the murder of Kristin Smart, and more.
Ben Adair – Western Sound Founder
Ben Adair is a two-time Peabody Award-winning investigative journalist and podcaster. He’s the founder and executive producer of Western Sound, a podcast studio based in Los Angeles. He’s created, hosted and produced numerous award-winning podcasts, including Doctor’s Orders, Pulse: The Untold Story, Ripple, Strangeland, Lost Hills, and The Score: Bank Robber Diaries, many of which explore true crime stories rooted in Southern California. His most recent show is Fela Kuti: Fear No Man.
Joanne Griffith – Marketplace Chief Content Officer
Joanne Griffith is the Chief Content Officer at American Public Media’s Marketplace, overseeing multichannel strategy across broadcast, podcasts, and digital. She joined Marketplace in 2025 after leading podcast strategy for APM Studios, where she expanded APM’s digital footprint and grew younger, more diverse audiences. A natural connector, she previously united California’s NPR stations through a model now replicated across public media. Outside of public radio, Joanne produced ESPN’s 30 for 30 podcast “The King of Crenshaw” during the COVID lockdown.
Arjuna Ramgopal – The Ringer’s Senior Podcast Manager
Arjuna Ramgopowell oversees podcasting at The Ringer, the home for sports and pop culture. He manages The Ringer NFL Show, a daily briefing on the biggest stories in football, along with The Ringer-Verse and House of R which both dive into all things nerd culture and fandom (including Marvel, DC, Star Wars, Game of Thrones and more).
Eve Troeh – WaitWhat Original Podcasts Executive Producer
Eve Troeh has extensive experience shaping acclaimed podcasts. She is currently the Executive Producer of Original Podcasts at WaitWhat, including Masters of Scale, the Webby Award-winning business show now in its 14th season. She was a Senior Editor on The New York Times’ daily audio briefing “The Headlines,” led ESPN’s 30 for 30 Podcasts and ESPN Daily Podcast, and served as showrunner for Marketplace’s Make Me Smart and Marketplace Tech podcasts.